Event Media: Poster & Program
Event media requires continuity across media forms, but there is also room to use each media form (e.g., a program or a poster) in a way that contributes to and deepens the experience of the event. The competition team’s reception program is also a photo collection from the year. This changes the utility of the media from being a guide to the evening’s proceedings to becoming a treasured keepsake document for students and faculty alike.
CLIENT:
Chapman University Fowler School of Law
PROJECT:
Law Review Symposium: Looted and Stolen Art
Event media like programs and posters are typically “disposable” media; they serve their purpose for their time during the event, and once the event concludes, they are thrown away. My challenge with designing these competition team event media items is to create something that visitors hold on to even after the event is over–no mean feat by any means.
The competitive advocacy teams reception required a fresh take on how to design competition teams event media whic, typically, is designed to be disposable. I turned the program (which could have been four pages long) into a keepsake by including lists of results for each team: Alternative Dispute Resolution, Moot Court and Mock Trial; along with the names of each participating team and their coaches for each competitive event. I took the best photographs of the various winning/placing teams and members we celebrated over the course of the year, and added those into the mix, creating a photo book punctuated by competition outcomes and teams well worth hanging on to with other significant college memorabilia. The posters just “disappeared” quietly after the reception.









