The brief for this fashion and brand photography shoot for Spectratees was to try to capture the tongue-in-cheek irreverence of the brand while ensuring their new range of t-shirts was adequately showcased and the photos could do double duty on social media and the product pages of their website.

This young brand offered the models the opportunity to cut loose and break away from the typically controlled (sometimes stiff) fashion and brand photography that they are used to. Upstart brands are about character, and this model certainly had it in spades. With energy to burn, she lit up the studio for hours on end and was game for any crazy idea we put to her. Who would have thought fashion and brand studio photography could be this much fun?