Creating a comprehensive catalog of fashion and product photographs of Spectratees existing line (hundreds of garments) was the massive undertaking required by the client–maintaining the social media and web-cart appeal for each garment was the challenge.

Modern fashion product photography needs to be versatile, with images being ready to do double-duty as product stills in a website shopping cart and as stand-alone images that work in a social media context as well. Working with Spectratees leadership on this project meant wringing every ounce of creative juice out of this shoot.

The concept for this shoot required the fashion and product photographs to be both engaging on the website page–prompting sales while illustrating exactly what customers were buying–and also inviting in their social media context on Instagram, for example, where users might be enticed to click/tap through and make purchases from the online store. Although a great “upstart” clothing brand that was on the rise at the time, Spectratee’s image catalog was woefully out of date, and the images they had didn’t do any justice to their existing catalog of screen print-ready garments and blank apparel. I’m gratified to see that they still use many of these images on their current website today, almost a decade after we shot them.